Having cancer can have a huge impact on a person's finances, as a result of being unable to work, or having to pay travel costs and/or treatment costs. Patients are often unable to meet the costs of their rent or mortgage, and can lose their home. Macmillan ran a campaign to get a better deal for people with cancer. As the budget was small we focused on ambient media, putting posters on boarded up houses and in estate agents' windows. There was also a radio ad, a copy of which I sadly no longer have.
Macmillan Cancer Support