The Dementia Friends campaign is a huge joint initiative by Public Health England and the Alzheimers Society that is changing the way we view dementia and the people who are living with this disease. We produced a series of short films highlighting how dementia might affect someone and the best ways to respond and help them. We also produced photobooks of the films for organisations whose employees don't have access to computers at work.
The campaign has grown into an enormous social movement that has changed the way corporations and individuals interact with dementia sufferers.
Public Health England