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Encourage high income,

middle aged men to test drive

the luxurious Lexus GS, by comparing it to male sanctuaries: from the home

made tepee to the garden shed.

Lexus GS



Get builders to use B&Q for

their everyday 'on-the-job'

needs. This pack delivered a good incentive to the trade,

while talking their language.

B&Q Trade



Convince 17 year olds to

donate blood? Easy. Be

straight, honest and above

all don't patronise them.

National Blood Service



DMA Gold

DMA Bronze

Campaign Direct Finalist

PMA Commended

DMA Gold

PMA Silver

DMA Silver

Campaign Annual Top 10 DM

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