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Encourage high income,
middle aged men to test drive
the luxurious Lexus GS, by comparing it to male sanctuaries: from the home
made tepee to the garden shed.
Lexus GS
Get builders to use B&Q for
their everyday 'on-the-job'
needs. This pack delivered a good incentive to the trade,
while talking their language.
B&Q Trade
Convince 17 year olds to
donate blood? Easy. Be
straight, honest and above
all don't patronise them.
National Blood Service
DMA Gold
DMA Bronze
Campaign Direct Finalist
PMA Commended
DMA Gold
PMA Silver
DMA Silver
Campaign Annual Top 10 DM




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